The community movement building a designated MainStreet district — preserving what makes Los Ranchos unique while local business grows.
FOUR points
What if our village could become a thriving, designated MainStreet — guided by four simple principles?
Building the leadership, partnerships, and volunteer base that keep the effort strong and built to last.
Supporting business growth, retention, and the kind of entrepreneurship that keeps dollars in Los Ranchos.
Celebrating the Village, its businesses, and the events that bring people to Fourth Street.
Enhancing the physical appearance and sense of place that makes our village unmistakably its own.
Why this matters
When you see what neighboring communities have built, you know Los Ranchos has every ingredient to thrive — heritage, character, and people who care.
here's the plan…Keep our character. Growth that preserves the cultural and historic feel of the Village, not erases it.
Strengthen local business. Retention, mentorship, and promotion so our shops and makers flourish.
Keep dollars home. The LEDA / LOGRT measure generates nearly $500K a year — every dollar stays in Los Ranchos.
On Fourth Street
Explore More
Browse the Los Ranchos business directory — restaurants, shops, services, and more on Historic Fourth Street.
Visit the directory →Programs and resources to help Fourth Street businesses and residents learn, plan, and grow.
See what's offered →A look at the active, planned, and completed projects moving Los Ranchos toward MainStreet designation.
See current projects →Be part of it
Whether you take a leadership role or simply lend a hand, your involvement makes a lasting difference.